Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Demand creation Includes webinars, white papers, and product trials 3. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important?
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