Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
Demand creation Includes webinars, white papers, and product trials 3. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? The first thing you have to look at is what category you’re in,” Hanson says. “Do Is this a brand-new thing you’re creating with this product?”
Let's personalize your content