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Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results

ClickZ

30-second summary: COVID-19 forced businesses to increase their reliance on intelligent chat. AI-enabled chat is helping businesses provide relevant coronavirus and business information for brick and mortar stores and on-site teams. Streamlining COVID-era lending . Information is constantly changing, and buyers need answers.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. The truth is, however, that we are in the early inception stages of machine learning and artificial intelligence.

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Maybe “boring to boring”? trillion in 2023 through ecommerce alone?

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LeanData Q&A with Daniel Carpenter, VP of GTM Operations at VMware Carbon Black

LeanData

LeanData Customer VMware Carbon Black Wins Prestigious Forrester SiriusDecisions 2020 ROI Honor for Revenue Operations Transformation . The annual award spotlights business-to-business (B2B) organizations that have achieved strong sales, marketing and/or product alignment, and have improved company performance as a result.

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The Many Benefits of Account-Based Experience (ABX)

Engagio

Marketing & Sales alignment. Account-Based Experience is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle. Data and insights : Uses research and AI to know when and how to engage, and what to say. Much bigger wins.

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CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger

6sense

Play Bigger’s Dave Peterson was the special guest on a popular weekly live broadcast called CMO Coffee Talk (which airs live at 8am on both the East and West coasts), hosted by 6sense and Heinz Marketing. And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. You just have the ultimate choice.

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B2B Category Creators Episode 9 Transcript

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And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing. And then before that, I worked at a software company, Webtrends here in Portland, Oregon.