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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. Irvine, CA.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. LinkedIn has recently made quite a few changes to their social media platform, benefiting businesses and users alike. Newsletter problems? 2010 All rights reserved.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.” The four most effective vehicles for inbound marketing are: Paid Search (SEM). Social Media (blogs, Twitter, Facebook, LinkedIn). Forrester Blog for Interactive Marketing Professionals.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. SEM gets you on the front page for any keywords you bid on, but only in the paid search results.

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The Best Marketing Conferences of 2020

Marketing Insider Group

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

This is where we select keywords based on quantifiable research like volume of searches and likelihood of conversion. Generic terms have a higher likelihood of being used by a student, researcher, or other non-prospect as opposed to our branded or solution-specific keywords. Did I mention this is really hard to explain?

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”.

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