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11 reasons SEO is a science; 14 reasons it’s an art

Biznology

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. 1 reason people come to your website (source: Forrester ). SEO is thinking about how marketing can encompass social, graphic design, link building, content generation, and PR to drive toward a common goal.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. I hope you don’t mind me remixing/using at some point in my life =) [link] [link] frank Wow. Very useful. Very useful.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

Link acquisition is a primary ranking factor that both B2B and B2C sites need to follow. PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates.

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How to Distribute Your Branded Video Content with the PESO Model

Brandpoint

Link building & SEO. According to research by Forrester, a video is 50 times more likely to appear on the first page of Google than a traditional page. Today’s PR work should include traditional outreach and earned media tactics, all done through the lens of digital marketing. Guest blogging.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for PR and Media Pros.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” Study: 76 percent of communications professionals use Twitter by Ragan’s PR Daily. million followers”).