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Online Lead Generation

SugarCRM

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Online Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Partner Portal. Why Partner With SalesFUSION.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix. Though the cost-per-lead is higher, the method is still worth the price for supporting account-based marketing endeavors.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.