landing-page Forrester Related Topics 
Paul Gillin
JANUARY 25, 2012
While it’s pretty easy to create a Facebook page, the task of convincing visitors to create persistent relationships through the “Like” button and to engage in conversation requires different skills. Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again.
Paul Gillin
AUGUST 4, 2011
Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page. This is an under-utilized tool that enables companies to present an HTML page as their default front door. The advantage of a Welcome page is that you can use all the tricks of an HTML page, including hotspots, embeds and even forms.
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