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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs. Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

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How to do lead management that improves conversion

markempa

Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey.

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Blog: Driving Efficiencies for Sales and Marketing Teams

Conversica

What you really need is a way to better identify Sales-ready leads for your Sales reps to convert. According to Forrester, U.S. The result is 100-percent lead coverage, ensuring that no lead is left behind. More people are beginning to understand how AI is a collaborative technology that will help people do their jobs.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

Businesses who capitalize upon and utilize this intent data gain a competitive advantage over those that do not. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. Using Buyer Intent.