Forrester Information Loyalty Psychographics 
Martech
JANUARY 12, 2022
The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. Basically, zero-party data communicates a personal preference, be it the color of an item, clothing or shoe size, quantity, a birthday, how you wish to receive information, or even page settings. What does zero really mean?
Online Marketing Institute
MAY 24, 2009
skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. Trying to get a handle on Company Psychographics? What do your C-Level Execs want from Marketing?
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Valasys
APRIL 15, 2020
Read more on How to Build Customer Loyalty with Content Marketing. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e.
Outbrain
FEBRUARY 21, 2019
According to Forrester , it costs 5 times more to acquire a customer than to retain one. The data is meant to inform you how your brand should approach customer acquisition and loyalty. Ask how you can improve customer lifetime value: should you offer a loyalty program? Creating that emotional connection is not easy.
Valasys
MAY 29, 2020
According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. This helps in building positive brand equity and retaining customer loyalty.
Salesforce Marketing Cloud
JANUARY 11, 2024
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. AI sales tools are great for organizing information, like keeping track of leads and where you are in a deal’s process. Over time, you can use the data you collect to inform and refine your approach to B2B sales.
ClearVoice
NOVEMBER 11, 2022
The information, data, and analysis provided here will allow you to convince your leadership that consistent content created in focused ways will allow your marketing efforts to surpass short-sighted campaign efforts. Specifically, if a piece of content drops in a sea of digital information and nobody can find it, does it really exist?
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