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Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone—including you and your prospective clients. In an interesting collaboration, HubSpot has been working with Crystal Knows to integrate personality types into their CRM.

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11 tips and tools to jump-start your SEO

Biznology

54% of people come to a website from a search engine (source: Forrester ). Marketing Grader from HubSpot can tell you. These tips and tools are some of what you learn in the Biznology JumpStart Workshop on Search Marketing. What do the numbers tell us about the importance of SEO?

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Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone—including you and your prospective clients. In an interesting collaboration, HubSpot has been working with Crystal Knows to integrate personality types into their CRM.

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Inbound Marketing Goes Global

Hubspot

Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. I used Twitter as the basis for this post. During a workshop I led, participants broke into groups, picked a company and brainstormed persona and content strategy ideas. Very solid!”

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

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90 CRO Tips from 42 Shopify Experts

Convert

You’ll also find a list of all 42 contributors at the end of this guide, including their LinkedIn profiles. According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Some of the ‘CRO hacks’ I see making waves on Twitter could land you in trouble. CRO Basics.