Cintell

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How to create Buyer Personas at every budget

Cintell

Email open rates are five times higher for companies using personas (Forrester). When targeting cold leads, customer engagement is six times higher for companies with persona-based content (Demand Gen Report). Yet even though their value is proven, a persona project can seem out of reach for organizations, due to budget or time constraints.

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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done.

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29 Ways to Use Your Personas

Cintell

Laura Ramos of Forrester says it best, “To win in the age of the customer, B2B marketers need to drive customer intelligence into all areas of the business.”. Learn how Cintell can increase adoption of your personas by 3X.

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38 Handy Stats to Prove the Value of Personas

Cintell

Using Personas increases email open rate 2-5 times (Forrester). Persona based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%). DemandGen). Email Click-through-Rate increased by 10% (MarTechBlog). Email revenue increased 18x compared to broadcast emails (Douglas Karr).