Sprout Social

DECEMBER 5, 2022

Boosts transparency. Brands that don’t shift to a new business model of transparency are not only at risk of losing consumer trust—they’re at risk of creating a crisis for themselves. 86% of Americans believe transparency from businesses is more important than ever before. Increasing transparency always comes with risks.

Social Media 139

Social Media Media Privacy Transparency 139

Contently

JANUARY 4, 2017

Most brands have made native advertising a key part of their repertoire—even as the price tag goes up. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I

Advertising Agencies 148

Advertising Agencies Advertisements Advertising Effectiveness 148

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Build trust and satisfaction with customer service and support.

Tools 88

Tools Work Management Marketing Management Business 88

SalesIntel

MAY 13, 2024

How Technographic Data is Collected Website Tracking: Analyzing the technologies used on a company’s website, such as tracking pixels, JavaScript tags, or server logs. Focus Groups: Bringing together a small group of participants to discuss and share their opinions on specific topics or products.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Biznology

OCTOBER 13, 2010

You might have focus groups that show how more people are attracted to it and you might have research that show that it evokes a whole new image for the company and that sales go up 20% but how can you tell that to your customers? Tags: Social Media Marketing business gap logo marketing.

Wikipedia 80

Wikipedia Social Media Paid Search Agency Transparency 80

Martech

FEBRUARY 1, 2024

Social commerce to dominate retail With features like in-app purchases, shopping tags and integrated payment options, social media platforms are taking over as primary shopping destinations. They don’t need to be all things to all marketers, but they know they want to lead the way for transparency in tech.

Social Media 138

Social Media Marketing AI Social Marketing Trends 138

TrustRadius Marketing

MAY 31, 2022

These resources include interviews, surveys, focus groups, polls, and email campaigns. Not knowing the final price tag can be frustrating for buyers. For large enterprises though, it also provides an opportunity to focus on feature sets to match your needs. . Top-Rated Marketing Intelligence Enterprise Software.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98