Velocity Partners

JUNE 6, 2023

The reality is a lot of marketers never measure beyond the categories Google Analytics defined. We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). We’re not salespeople. Engaging a specific subset of your overall audience?

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Hubspot

APRIL 13, 2021

This could be social channels, such as YouTube or Instagram, or search engines like Google. If you're running a paid advertising campaign, for instance, you'll want to determine if your audience spends most time on Facebook, Google, or somewhere else. Collect psychographic data using Google Trends or influencers in the industry.

Paid Content 91

Paid Content Ideal Customer Profiles Profiling Examples 91

Convince & Convert

MARCH 3, 2010

Me Too Agencies realize how hot social media is, and they are scrambling to add social media expertise (real or imagined) to their services mix. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. When you find a pattern, create content to address it.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Google Website Optimizer. Free Website Strategy and Planning Guides.Now Available , October 14, 2010 We, at ClientBridge , are very process-oriented. Social Media (239). Google (116). Event (105).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. In interviews and focus groups we were talking about “brands&# and when they gave examples, it was clear they were thinking about big B2C brands. That's good to hear.

Twitter 148

Twitter CRM Business Paid Search Agency 148