Remove Focus Group Remove Google Remove Media Plans Remove Public Relations
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Me Too Agencies realize how hot social media is, and they are scrambling to add social media expertise (real or imagined) to their services mix. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. When you find a pattern, create content to address it.

article thumbnail

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. In interviews and focus groups we were talking about “brands&# and when they gave examples, it was clear they were thinking about big B2C brands. That's good to hear.

Twitter 147