Focus Group Gartner Loyalty Positioning 
Content Standard
APRIL 23, 2024
But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. In fact, two-thirds of martech leaders say their tech stack takes time away from their key responsibilities, according to Gartner.
Launch Marketing
APRIL 18, 2018
To compete on customer experience for better customer acquisition and deeper retention and loyalty, companies must make the most out of every direct and indirect touchpoint they have with customers and prospective customers. 75% of people now expect a consistent experience wherever they engage with brands. – Salesforce research.
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Hubspot
FEBRUARY 24, 2015
What was once a position reserved for creatives and strategists has evolved to include technical aspects and data science elements. It is no longer a world of focus groups and market research teams. And, until recently , the average CMO was destined for a much shorter than average tenure. 1) Be a Data Wizard.
Sprout Social
MARCH 16, 2023
Only the brands that go above and beyond for their customers receive enviable brand loyalty. With these findings, you will be on track to cultivate an emotional connection with your audience, build brand loyalty and foster customer retention and advocacy. Overall, sentiment can be described as generally positive or negative.
Martech
FEBRUARY 11, 2022
Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. Increased customer loyalty. This isn’t traditional research involving surveys or focus groups. Product recommendations. Improved lead nurturing.
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