How Will IPG’s Purchase of Acxiom Affect Marketers?
Porch Group Media
AUGUST 31, 2018
billion consumers, is expected to play a pivotal role in transforming IPG’s data-driven marketing and first-party data capabilities. There is no question that a company’s internal first-party data is the most valuable starting point and should always be used as the foundation from which a 360-degree customer view is developed.
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