Martech Advisor

JANUARY 14, 2020

First, with heightened clutter across traditional digital media, there is a huge opportunity to be a “first mover” on new and emerging channels like streaming TV, outdoor digital signage and AR and VR experiences. Much of the conversation was driven by CCPA, which went into effect on the first of the month.

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

Porch Group Media

AUGUST 31, 2018

billion consumers, is expected to play a pivotal role in transforming IPG’s data-driven marketing and first-party data capabilities. There is no question that a company’s internal first-party data is the most valuable starting point and should always be used as the foundation from which a 360-degree customer view is developed.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Martech

AUGUST 26, 2021

Vendors vie for position with new and updated solutions and alliances in a race for adoption — even as the course continues to shift. Europe’s General Data Protection Regulation (GDPR) broke the ice, taking effect in 2018. Retailers and media with monetizable first-party data are building out their own closed advertising ecosystems.

Privacy 121

Privacy Enterprise Management Marketing Management Lead Ranking 121