How to choose third-party data segments based on your campaign’s goals
Choozle
APRIL 20, 2021
Audiences are supplied by different vendors who gather data from thousands of different sources such as, in-store purchases, DMV records, online browsing habits, and other sources. Before venturing into the data management platform (DMP) to sift through audiences, it is important to first identify what you want your campaign to achieve.
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