Lenny's Newsletter

SEPTEMBER 5, 2023

Cold outbound works—if done creatively. PR can work, but rarely does. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

accelerate agency

MARCH 29, 2023

Types of SaaS Companies 5 Reasons to start up an SaaS company ow to start a SaaS company: 11 steps A quick guide on how to find SaaS business ideas 35 Examples of SaaS products and ideas SaaS ideas to get your creative juices flowing What is SaaS? First, take a look at what’s already out there. How to start a SaaS company: 11 steps 1.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Hubspot

NOVEMBER 7, 2016

Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. First, LaCroix engages with anyone who tags the brand, no matter their number of followers. Saturday Night Live (SNL) first aired in 1975. Source: Home Designing. Today, it has almost 60,000 followers.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

SnapApp

DECEMBER 14, 2016

Avinash Kaushik of Google recently said, “It’s not a mobile first world, it’s becoming a mobile only world.” One of our clients saw an average reduction of 85% in “Time to First Byte” and 69% in “Time to Load” after implementing AMP on their website. Postcards and self-promotional letters won't do it; be creative and original.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62