Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. Also, major shoutouts for First Round Capital. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Heinz Marketing

JULY 1, 2019

Pacific you can find the transcription and recording here on the blog every Monday morning. So if you attract heavy competition, that means you’re on to something and you’ve got first mover advantage. I would say professionally I started my career at Price Waterhouse. What’s worked for you guys?

Top of Funnel 76

Top of Funnel Account Based Marketing Marketing AI Enterprise Management 76

Envy

MARCH 31, 2020

In short, the balance is to do good first and then add the right messaging and useful content a little later on. Cybersecurity companies, BrainShield and SentinelOne also decided to gain a first movers advantage through their messaging and product marketing. Online advertising prices are not going down, on the contrary.

Enterprise Management 108

Enterprise Management B2B Marketing Work Management Planning 108

accelerate agency

MARCH 29, 2023

Research a solution for a specific customer problem When you’re thinking about how to start a SaaS company, the first thing on your mind should be finding that killer idea. First, take a look at what’s already out there. Validate your idea using these three steps: Start with a competitive analysis First, run a competitive analysis.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Envy

MARCH 31, 2020

In short, the balance is to do good first and then add the right messaging and useful content a little later on. Cybersecurity companies, BrainShield and SentinelOne also decided to gain a first movers advantage through their messaging and product marketing. Online advertising prices are not going down, on the contrary.

Enterprise Management 77

Enterprise Management B2B Marketing Work Management Planning 77

Hubspot

NOVEMBER 7, 2016

Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. First, LaCroix engages with anyone who tags the brand, no matter their number of followers. That’s a blog for a different day (and, probably, a different website). Today, it has almost 60,000 followers.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

SnapApp

DECEMBER 14, 2016

Avinash Kaushik of Google recently said, “It’s not a mobile first world, it’s becoming a mobile only world.” One of our clients saw an average reduction of 85% in “Time to First Byte” and 69% in “Time to Load” after implementing AMP on their website. Founder of RazorSocial, Marketing Technology Blog, Contributor Entrepreneur.com.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62