The Real Story on MarTech: Navigating the new world of consumer privacy
Martech
AUGUST 26, 2021
we face a state-by-state patchwork of regulations, with California’s CCPA taking effect this year — to be followed in 2023 by CPRA, Virginia’s CDPA, and Colorado’s Privacy Act. Retailers and media with monetizable first-party data are building out their own closed advertising ecosystems. First-party data emphasis. Now they do.
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