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What vertical networks mean for the future of social media

Sprout Social

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. But first, what are vertical networks? Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

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Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention

Content Standard

Let’s take a step back and look at what gets organizations jumping into content waters in the first place. The most common reason I see organizations moving to create meaningful content is that the competition is moving on to content first. ” True, but remember that value I mentioned? Case in point?

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Enterprise Content Planning Interview Part 1: 3M’s Carlos Abler On Cracking the Content Inspiration & Success Code at Large Enterprises

DivvyHQ

And the first simple step you can take is to realize that dozens of opportunities exist right under your nose. In this first contribution to this two-part interview series, Carlos reveals secrets about his work at 3M, what he enjoys most, and where he finds inspiration for content. But does it always have to be this way? Sure doesn’t!

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Maximise your presence on Twitter and LinkedIn to harvest relationships. Avinash Kaushik of Google recently said, “It’s not a mobile first world, it’s becoming a mobile only world.” CEO at Vertical Measures. Our Facebook Instagram, Twitter stream and even our LinkedIn stream is being dominated by video. Mobile Video.