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B2B Prospecting Data Just Keeps Getting Better

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To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

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Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Sales force efforts include field sales and inside sales teams using the phone. Sales and marketing activity.

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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

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—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?

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What's it take to generate leads that fuel your forecast?

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Just try to pass them on to your field sales team and you’ll see. It’s a specialized tool that syncs with Salesforce.com and other CRMs. Is it someone who swiped their badge at the tradeshow you attended last month? While all of these scenarios have potential, none could be called a lead. They won’t get followed up.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

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He helped build Salesforce.com with an outbound marketing perspective into the mid-market. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. He elaborates on this trend by explaining, “Before Yammer got bought, they were going to hire 50 field sales reps. It’s getting better.’