Remove Features Remove Personalization Remove Salesforce.com Remove Webcast
article thumbnail

Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40
article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

In the case of the sales rep, we must be able to predict with reasonable certainty that the person can generate $2 million in incremental business in year one. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. With webcast.

ROI 50