Martech
OCTOBER 6, 2023
Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. They enable discussions on direct vs. influenced pipeline, multi-touch attribution and AI and machine learning.
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. But fear not!
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Engagio
JANUARY 20, 2024
” ABM-driven Strategies for Thriving in Today’s Market Space This Sunny Side Up podcast episode features Mary Gilbert discussing navigating the new marketing landscape with ABM-driven strategies. “I feel like MQL ‘s are totally useless. “Mixed media modeling is a completely different kind of attribution.
SmartBug Media
MARCH 10, 2021
Questions typically included with this request may be: How many marketing-qualified leads (MQLs) do I have? How long does it take for a new lead to become an MQL? What is my conversion rate for MQLs to opportunities? Here are a few different features and reports you should explore. Attribution Reporting Strategies.
InsightSquared
JULY 1, 2019
Analytics and reporting capabilities are the most important feature considered when deciding on a MAP, yet these capabilities also rank the lowest in user satisfaction. The more experienced a marketer is, the more likely they are to be dissatisfied with their marketing automation system’s reporting and attribution capabilities.
Only B2B
JULY 21, 2023
Conversion Tracking: Measuring Conversions and Attribution: Measuring conversions and attributing them to the proper syndication efforts are essential for determining the success of a B2B syndication campaign. It offers robust features for tracking and analyzing syndication metrics, such as CTR, time on page, and bounce rate.
Full Circle Insights
FEBRUARY 28, 2021
When marketing teams create leads and monitor their progress through the funnel inside the platform the sales team also uses, marketing can identify issues at critical points, such as MQL-to-SAL conversions, and address any problems to expedite lead progress through the funnel. Intro to Full Circle Campaign Attribution.
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