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Marketing Planning in Uncertain Times: How to Plan When Everything is in Flux

ClickDimensions

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries. Re-examine your budget.

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Why Does Brand Purpose Matter, and Where Does It Start?

Content Standard

The company even has a microsite dedicated to these efforts. Consumers are sensitive to brands faking altruism for the sake of selling more microwaves; even if it works out in the short-term, it’s likely to do lasting damage. Featured image attribution: Seth Doyle Photography. Your CEO loves it.

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Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

Google Search also uses structured data to enable special search result features and enhancements.” Here the term drug is used interchangeably with the term medicine although clinical knowledge make a clear difference between them. Breadcrumbs. Corporate contacts.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. Last week’s post looked at newer marketing automation systems that focused on small businesses.

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B2B Website Strategy: Best Practices for User Experience

Hinge Marketing

Let’s begin by getting our terms clear. . Provides client-facing features, such as secure communications. Consider building a section that speaks directly to them — whether it’s a single page or a full microsite. Use this opportunity to point out a few salient features. B2B Websites Defined. Write your website copy.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. So instead of throwing hundreds of terms at you from all those other glossaries, I narrowed this one down to the top 99 terms that are imperative to anyone learning about marketing.