Convince & Convert

MAY 27, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features.

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Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

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Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

AUGUST 19, 2010

Tougher to do in some CPG categories where history and tradition is rooted in feature/benefit selling. Engaging people in their passions all helps make the business more meaningful. The brand relationship starts to look like a friendship and not a transaction. Awesome post!! clintonbon Love the example you put forth, great post!

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Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 14, 2010

Of course, *I* have an app for all that.

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Convince & Convert

JUNE 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life It’s Time for Real-Time Is Twitter for Business Even Worth the Trouble? Saw Zappos featured this wkend on tv.

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Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

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Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 10, 2010

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact.

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Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

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Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JULY 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps 14 Things I Think I Think About Social Media Does Your Facebook Page Have a Pulse?

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Convince & Convert

MAY 26, 2010

Facebook fan pages are email newsletters 2.0 Make sure you’re tying together your email program and your social media program. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. Create a content ladder to leverage and syndicate your content.

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Convince & Convert

MARCH 23, 2010

If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 28, 2010

Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It At the same time, word of mouth marketing IS important, and effective. I see social as finally giving as a way to track and measure WOM, giving it a seat at the lead and sales gen table.

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Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. What I can’t fathom is why those videos aren’t added to the Facebook page every time?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

SalesIntel

OCTOBER 26, 2022

social media posts. email newsletters. You can repurpose quotes and hooks from the blog into social media posts and newsletters. . In other words, SEO is the intentional creation of content that outranks the competition. Technical SEO pertains to UX features like site speed, loading time, security, etc.

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Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

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Convince & Convert

SEPTEMBER 21, 2010

What’s the one thing that defines you – and it’s not features and benefits. You can play with the Social Technographics Ladder data right here: 5. What’s Your One Thing? What’s the soul of your brand. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign?

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! Another piece of advice I’d offer you is don’t get too caught up in budget.

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Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 8, 2010

MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate. Then they started adding features like lists, etc. By way of example, here’s a search for “Snapple&# on MySpace and Facebook. Then, of course they scaled up.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. No problem. Having ALL the tweets and Facebook messages on a single sheet is fascinating and satisfying.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

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Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

JUNE 15, 2010

Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Total cost?

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Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

APRIL 8, 2010

I use Skype for a business line and would love to be able to video chat using an iPad… But alas – Apple has much more money to be made before they get to that feature. I'll all say, without going in depth, is it is very clear to me why features (ESPECIALLY USB, camera, webcam) were left off.

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Paid Search Agency Content Social Media PR 137

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

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Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

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Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

SEPTEMBER 21, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

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Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 16, 2010

New Features Aren’t Being Used Last Fall, Twitter rolled out the option for users to “tag” their location onto Tweets, to add geographical context. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

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Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

AUGUST 4, 2010

Almost invariably, the Chevy trucks have the sticker on the back featuring Calvin peeing on the Ford logo. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble?

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Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

SEPTEMBER 23, 2010

Help Shape the Future of the Real-Time Web Gilbert is considering adding several other features to today’s admittedly basic version of Kurrently. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse?

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Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

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Social Media Media Webinar Metrics Marketing & Strategy 160

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. As David Meerman Scott acknowledged in his session Tuesday, “What does social media even mean?&# This level of vagary is useless.

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