Features Jigsaw Marketing Automation Price Salesforce.com 
Customer Experience Matrix
OCTOBER 19, 2010
Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. This leaves unique features as the only viable strategy for a new firm.* Alsa has some other unusual features.
Customer Experience Matrix
JANUARY 5, 2010
At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Eloqua focused on making it easier to embed sharable links within conventional marketing assets. These features also tie into both social media and sales access modules. Sales access.
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Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.
Customer Experience Matrix
JULY 20, 2009
The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. This particular constellation of features is far from random.
Customer Experience Matrix
JUNE 9, 2009
Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars).
Customer Experience Matrix
MARCH 9, 2011
Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. Such emails would otherwise be invisible to the marketing automation system.
Customer Experience Matrix
AUGUST 18, 2010
It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy.
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