Everything Technology Marketing

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8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

number of parallel projects) or feature limited (e.g. disable premium features) version of the solution available in a self-service provisioning model and upsell later. You can, for example, make a time limited (e.g. 1 month), concurrency limited, (e.g.

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Welcome to Everything Technology Marketing

Everything Technology Marketing

Instead, this blog will feature contributions from a variety of authors and sources to generate a good mix of interesting content, and I hope this will stimulate interesting debates. Sure there are already tons of blogs on marketing but few with a B2B technology focus. Enjoy the blog!

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Technology Marketing Collateral Trends

Everything Technology Marketing

Video is on the rise in terms of frequency of use by technology purchasers – especially video that features customers speaking about real experience using a product or service.

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Lead Generation Checklist - Part 1: Conversations, Not Campaigns

Everything Technology Marketing

I will feature them here over the next few days, starting today with " Lead Generation Checklist - Part 1: Conversations, not campaigns ". As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person.

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

Step Eight: Sales Enablement Often times an organization believes that once the sales organization has been informed of the product’s features, reviewed information about a new market, and been given a set of the tools, they can check sales enablement off the list.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

So send me your feedback using the comment feature below or send an email to hhschulze@gmail.com. I will spend the next weeks to dive deeper into each of the 7 steps outlined here, and I would like to incorporate your ideas and best practices.

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New Report: B2B Content Marketing Trends

Everything Technology Marketing

Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)!