Customer Experience Matrix

DECEMBER 20, 2012

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.** The jury on that is very much still out.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Hubspot

AUGUST 20, 2013

If you run a small business or work in sales, you''ve probably heard of CRM. That way sales reps can be more effective and more productive. Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. Today’s question of the day: What is CRM?

Work Management 28

Work Management CRM FAQ Marketing Management 28

Webbiquity

APRIL 27, 2017

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. They don’t mind giving up their data—as long as that leads to better support and product development.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Webbiquity

MAY 9, 2017

Though these apps are designed primarily to improve sales productivity, they also support alignment by helping marketing teams supply their sales counterparts with the right social, email, and product/service content at the right time. Integrates with Salesforce.com, VoIP and marketing automation systems. Techno FAQ.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214