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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.** Okay, now we can talk about Salesforce.com. Wouldn’t that be nice?

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Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week

Hubspot

Pinterest FAQs: Answers to 11 Questions You''ve Always Wanted to Ask. How Salesforce Reached $3B in Revenue by Improving Management Productivity. Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. Wish your sales organization was a lean, mean, money-making machine?

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What Is CRM? [FAQs]

Hubspot

That way sales reps can be more effective and more productive. Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. Sales professionals get more done in less time, because they’re not looking all over the place for various bits of information.

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Create Video Marketing for the Entire Sales Funnel

Vidyard

Editor’s note: This post originally appeared as contributed content on Salesforce.com. Collateral in this stage needs to have an authentic tone, and aim to help viewers complete tasks that matter to them rather than push your products. So what should you create? You could also showcase your friendly support staff.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. They don’t mind giving up their data—as long as that leads to better support and product development.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

Though these apps are designed primarily to improve sales productivity, they also support alignment by helping marketing teams supply their sales counterparts with the right social, email, and product/service content at the right time. Integrates with Salesforce.com, VoIP and marketing automation systems. Techno FAQ.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

FAQ: What’s the Difference Between a Home Page and a Landing Page? But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. Product (178). First, the details: No need for IT - Instant-On Website Tracking.