Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation
Customer Experience Matrix
DECEMBER 20, 2012
Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.** Okay, now we can talk about Salesforce.com. Wouldn’t that be nice?
Let's personalize your content