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Brand awareness: A marketer’s guide

Liveintent

more likely to recommend them to friends and family 6X more likely to stand up for the company in the event of a PR mishap. That’s why it’s important to diversify your marketing mix and leverage omnichannel strategies. And when consumers think a brand has a strong purpose, they are: 4X more likely to buy 4.5X

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SEO vs PPC: Finding the Right Balance for Your Website

Single Grain

Both play crucial but different roles that are vital for any successful digital marketing strategy. Search Engine Optimization is the process of optimizing a website to enhance its visibility in the organic search results of search engines like Google. What Is SEO? However, like any strategy, it comes with its own set of limitations.

PPC 52
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

68% of Google+ users are male, while 80% of Pinterest users are women. leaderswest Digital Marketing Journal ). marketers have obtained at least one new customer through LinkedIn. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. Marketing Pilgrim ). B2B PR Sense Blog ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

68% of Google+ users are male, while 80% of Pinterest users are women. leaderswest Digital Marketing Journal ). marketers have obtained at least one new customer through LinkedIn. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. Marketing Pilgrim ). B2B PR Sense Blog ).

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). link] Evo Terra That seems to be the angle Google has taken with Buzz.

Business 117
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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Twitter for customer service, retention, support and even marketing, offers the lion's share of benefits to brands. Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR.

Twitter 148