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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

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Why Marketers Are Embracing Live Videos

Biznology

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. And, make no mistake, brands have noticed this opportunity, especially since live videos on Facebook are on autoplay. The potential is immense, and it has still not been used enough.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. or tells you to watch for their ad campaign on television, or to watch for them at an upcoming trade show. Transparency is everything these days, and if you fight it, you're done. Let it play out.

Gartner 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. or tells you to watch for their ad campaign on television, or to watch for them at an upcoming trade show. Transparency is everything these days, and if you fight it, you’re done. Let it play out.

Gartner 100
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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.