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KoMarketing Associates

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How to Use Data in B2B Content Marketing

KoMarketing Associates

So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. User search terms: If you have a site search bar, make sure you can see the keywords users are entering. A sudden spike in site searches or industry terms using a specific phrase.

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For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. LinkedIn, Facebook, and Twitter are all making positive strides in providing marketers information on activity performance (interactions, clicks, impressions, etc).