Chris Koch
AUGUST 5, 2011
The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook.
Chris Koch
JUNE 26, 2009
Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Now, I have to admit that I’m not a diligent RSS follower. Transfer Twitter relationships to LinkedIn and Facebook.
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Chris Koch
JANUARY 22, 2010
Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP. LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. If they also comment on your blog, they are friends.
Chris Koch
MARCH 19, 2010
For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Some monitoring tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Gather research. See the distribution of conversation.
Chris Koch
DECEMBER 23, 2009
Furthermore, a vanity search cannot distinguish whether what’s being said about your brand is coming from a blogger with 2000 readers that include your most important customers or from a grad student whose RSS feed goes to his Mom. See the distribution of conversation. Trend the conversation.
Chris Koch
AUGUST 3, 2010
When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. More than a month and people will begin to delete you from their RSS feeds. After all, the tools themselves are dead simple. Responsive. What do you think?
Chris Koch
AUGUST 3, 2010
When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. More than a month and people will begin to delete you from their RSS feeds. After all, the tools themselves are dead simple. What do you think? Tweet This Post.
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