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The B2B marketing ironies of our time

Biznology

MARCH 23, 2018

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? I’ve seen actual samples. Budgets continue to shift to digital channels. But hold on. What a thrill!

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Blog your way into a book deal

Biznology

MARCH 4, 2014

In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. it will be published by Disney Hyperion and illustrated by Isabel Roxas after the rights were sold at auction. “Oh, that Minh Le!

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The B2B marketing ironies of our time

Blog your way into a book deal

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