Martech

APRIL 15, 2022

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. And we’re seeing that impact in a number of verticals. Lotame expects Facebook to be the biggest loser again next year.

Privacy Protection 95

Privacy Protection Privacy Cost Ad Frequency 95

Hubspot

SEPTEMBER 15, 2017

Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He And even U.S.

Business 76

Business Mobile Advertising Privacy Protection Mobile Marketing 76

Martech

SEPTEMBER 30, 2021

Every vertical and every audience has its own characteristics, of course. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. So we need a corporate evangelist.”.

Multi-Touch Attribution 79

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 79