Rev

OCTOBER 9, 2019

You need something that’s ready that you can test now, and something that has the power to easily outperform the processes that are already in place. Not to mention it’s got to be compatible with the processes that are in place. You need to know what you’re really putting into your marketing processes.

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. Company news and industry SIC codes tied for third.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. WHEN : When on the sales cycle do you expect to engage with your prospects? Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Our sales people will tell them everything they need to know when they talk to them on the phone or set up a face-to-face meeting. How hard can it be to write some words? We can do it ourselves.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

B2B Digital Marketer

OCTOBER 5, 2020

My story kind of begins and I’m going to date myself right here, Jim, but I got into technology sales back in 1990. I found myself as the national account manager for a large storage company with a $21 million quota. And there was licensing and things like that, that we were managing. And so I kind of grew up in that.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

PureB2B

MAY 22, 2018

But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. The quality of the leads handed off to the sales team significantly impacts an organization’s capability to acquire new customers. As such, it’s high-value data that you can use to personalize the sales process.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. The quality of the leads handed off to the sales team significantly impacts an organization’s capability to acquire new customers. As such, it’s high-value data that you can use to personalize the sales process.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48