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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

In order to get them to keep talking about you without getting burned out or feeling like their being used, you need to reward them. Aside from keeping customers satisfied, WOM is generally out of your hands. One of the most crucial components of outreach marketing is that marketers reach out to the right people at the right time.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Why Customer Experience Management is Important.

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4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. Whether it be “ explicit consent ” requirement of GDPR or the “ right to opt-out ” clause under CCPA, the underlying regulatory trend empowers customers with the right to sign up for & engage with the brands in specific ways they prefer.

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How to Build Customer Loyalty with Content Marketing

Valasys

The aspirations, interests & even the details of the overlapping niches where your ideal personas love to hang – out can give you interesting clues to optimize your content strategies for omnichannel, to help build customer loyalty with content marketing. So, what makes a particular piece of content stand out? Wrapping Things Up.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.