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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Controversy is one of the ways to publish viral content. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Controversy is one of the ways to publish viral content. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app.