Digital B2B Marketing

JULY 17, 2013

You refer to your grocery list as a shopping strategy. You think the idea of talking to a brand on Facebook is completely natural. You wake up panicked by the decrease in global Facebook members. You need a strategy for managing all your marketing strategies. Social Media' That is how certain you are).

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

APRIL 4, 2013

If new research says B2B buyers rely on social media, dig into the survey. Just how was social media defined? Did it indicate how important social media is in the buying process? Did it even indicate that they use it in the buying process, or that they just have a Facebook account? Strategy advice marketing advice'

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

MAY 7, 2012

View original on Pinterest You are ready for social media. You have a clear strategy, well-defined goals and an execution plan. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. You have executive support.

Budget Programs 100

Budget Programs Social Media Curation Case Studies 100

Digital B2B Marketing

JUNE 26, 2012

Strategy When you say strategy, or you referring to your 50 year strategic plan that considers things like the lack of potable water and the impact of peak oil on your business? Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? Awesome ROI!

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Digital B2B Marketing

JUNE 4, 2013

Social Media Advertising. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. However, for most B2B marketers, banners don’t drive leads cost effectively.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

OCTOBER 2, 2012

Are they on Facebook? Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. This advice leaves B2B marketers looking at what their audience does.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Digital B2B Marketing

OCTOBER 16, 2012

We have all turned to Google or social media and discovered things that are completely useless or misleading. If it was posted by a friend on Facebook or at the top of organic search results, it was an organic part of the experience they were directing. Outbound marketing is about interruption. Inbound marketing is about discovery.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100