Convince & Convert

FEBRUARY 23, 2010

Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. I see this as a natural for Twitter, but Jay is right to point out the shortcomings of most companies when it comes to their facebook and blog approach.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? (I also recommend it on the iPad. Alright, your turn.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Naturally, I asked about his interest in mastering social media for his clients. (And, Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Also, coming from a marketing and PR agency… I'm not sure I would touch that case with a ten foot pole.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. In some cases these are members of the media. Social CRM The new telephone.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

JUNE 14, 2012

We’re starting to see a lot more interest being paid to Facebook ads, LinkedIn ads, things of that nature. In fact, I just gave a webinar today for Social Fresh’s Advanced Facebook Advertising virtual summit thing. But it doesn’t matter whether it’s on Facebook or LinkedIn or YouTube. Jill : Yeah.

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

Convince & Convert

JULY 9, 2010

link] [link] 3BL Media RT @PattersonBach: #CoverGirl shows that #transparency and #authenticity are the tickets to #social #media success. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Sprout Social

OCTOBER 3, 2018

While a rogue Tweet may be a PR nightmare, a social presence that lacks personality and substance can be a campaign deal-breaker. It’s totally okay to brag that you voted on IG, Twitter, Facebook, etc – even if you don’t want to say for whom! Plan, produce and share an impressive digital campaign for your candidacy.

Social Media 109

Social Media Paid Content Campaigns Media 109

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation. You can’t have it both ways.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

SEPTEMBER 20, 2010

[link] #ConvinceandConvert [link] Tin Hang Liu RT @jaybaer Are You Slow Enough to Succeed in Social Media? link] #SMM [link] Arizona Social Media C&C Blog Post – Are You Slow Enough to Succeed in Social Media? link] RT Please [link] Face to Facebook RT @jaybaer Are You Slow Enough to Succeed in Social Media?

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161