Adobe Experience Cloud Blog

MARCH 27, 2017

To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. results in their favor. However, one of the largest challenges that marketers face is determining how to properly attribute revenue across marketing activities.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Marketing Management 48

SpotMe Blog

JULY 27, 2021

Or perhaps your Google, Facebook, or LinkedIn ad targeting is off. Here’s a helpful webinar ROI tip, ask questions on your event registration page ! What we’ve seen marketers using the most are platforms like Hubspot, Marketo, Pardot, and Google Analytics. Multi-touch attribution. Key Metric to Track.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

The quick tips are fun and informative—and over 35,000 of their followers choose to have their ads in their feeds. Native advertising can be found in hard copies and online newspapers and magazines, but it’s also seen on social media sites such as Facebook. Measuring the ROI of Mobile Video Advertising.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Buffer

SEPTEMBER 3, 2019

Attribution to the rescue! Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. Attribution can be a tricky science, so we’re hoping to give you some clear and actionable tips to start measuring attribution today.

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

Adobe Experience Cloud Blog

JULY 14, 2014

At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR. Tip : Create an internal blogging program to encourage everyone in your company to contribute. Tip : Create an internal blogging program to encourage everyone in your company to contribute.

Multi-Touch Attribution 48

Multi-Touch Attribution InsideView Marketo Marketing Analytics Tools 48

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. Attribution: “An Attribution Journey” by Adam Proehl.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

SnapApp

FEBRUARY 13, 2018

Multi-channel marketing. . . Multi channel customers spend 3-4 times more than single-channel customers. If you’re in the right place at the right time, a targeted message could tip the lead over the edge and convert them into a customer. . Every channel and touch point provides customer insight. Attribution Modeling.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63