Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JUNE 2, 2009

Social media is this month’s Trend of the Year. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

NOVEMBER 17, 2010

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Matthew Quinlan , VP Field Operations, Loopfuse. Matthew Quinlan, VP Field Operations, Loopfuse ( @mattquinlan ). predictions. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010. Loopfuse , June 30, 2010. What’s a Facebook fan worth? How Much do you have to use Facebook and Twitter to Really be Effective? - Marketing Trends for 2010 - And What to Do About Them - Cliff Allen on Marketing , January 3, 2010. Digg (785).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Facebook Marketing Tips and Tactics. Grammatical.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40