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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. See this post for more on that.) Or maybe it’s just a matter of timing.

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LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. With Twitter, Facebook, LinkedIn, niche networks and new options like Pinterest and Google+ cropping up what seems to be weekly, it can get overwhelming.

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Marketing Automation Trends for 2010

LeadSloth

Matthew Quinlan , VP Field Operations, Loopfuse. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Matthew Quinlan, VP Field Operations, Loopfuse ( @mattquinlan ). Jeff Pedowitz , President and CEO, The Pedowitz Group. Maria Pergolino , Sr.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Loopfuse , June 30, 2010. What’s a Facebook fan worth? How Much do you have to use Facebook and Twitter to Really be Effective? - Facebook (1570). Dramatically improving marketing conversion ROI with “social&# landing pages - Conversionation , July 30, 2010. Biznology , June 30, 2010. Hottest Topics in 2010.