social 
ViewPoint
DECEMBER 20, 2011
Outsourcing lead generation. Sales lead management. Social media strategies and ROI. Given the number of areas addressed, I was curious to see about lead management common ground and ran their blog titles through Wordle to create the word cloud you see above. B2B marketing and sales strategies and tactics.
ViewPoint
JULY 12, 2012
” Social Media: Less About Lead Gen and More About Creating Relationships. That’s pure lead generation. But I also think that social in my mind is part of the process. ” She adds, “I see social tools as being more nurturing tools than anything else. They’re getting to know me.
ViewPoint
APRIL 18, 2012
Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Social media has to be considered, too, in the context of the buyer’s journey. ” The Role of Social Media. The Impact of Mobile.
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