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2011 B2B Marketing Trends

Webbiquity

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Share this on Facebook.

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High-Performance Inbound Marketing Techniques for Successful Lead Generation Campaigns

Only B2B

A lead is a potential customer who has shown interest in what your business has to offer. One may create leads through a variety of internet marketing strategies, such as SEO, social media, and pay-per-click (PPC). Through high-quality content that is pertinent to their interests, inbound lead generation seeks to attract leads.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

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What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

Digital ads enable you to target your audience based on various criteria such as their demographic, geographic, psychographic, behavioral characteristics, interests, and habits. Example of a Search Engine Marketing (SEM)/Pay-Per-Click (PPC) Ad. Cold calling or telemarketing is known to be the most notorious form of communication.

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Four SaaS Marketing Techniques (That You Might Have Overlooked)

Unbounce

The quiz targeted marketers and small business owners in the form of the Facebook quiz ad. Median conversion rates for classic PPC ads are between 3-6%, according to Unbounce’s Conversion Benchmark Report. If they’re not interested in your product, of course, they’re likely to unsubscribe. Case studies.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. by eMarketer.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affiliates commonly use organic search rank and PPC marketing. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Services or people that implement content curation are called curators.