Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. Thus, DemandBase might send information on 5-10% of total visitors.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

MAY 27, 2009

Despite its origins, the paper itself is quite generic and I think makes a valid argument: basically, that salespeople have less contact with prospects today because the prospects can gather so much information on their own. This makes it harder for salespeople to understand prospects and build relationships with them.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Adobe Experience Cloud Blog

JUNE 9, 2009

Sales must go to multiple websites to find contact information. Sales can access Jigsaw, Demandbase, & LinkedIn directly through the tools they are already using. Sales must learn to go through all their lead’s web activity and email activity to identify the best leads and to figure out when to make contact.

Jigsaw 48

Jigsaw Web 2.0 Sales Qualified Leads DemandBase 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

We get lots of traffic from social media sites outside of Twitter, Facebook, and Linkedin. . We need information like city, state, zip and area code to route our leads properly, however, we use our own lead management system to do reverse IP lookup to populate this information.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48