Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this. This is a big complement.

Social Media 100

Social Media Communities Wiki Work Management 100

WebMarketCentral

AUGUST 10, 2009

3 top tools for branding in a Web 2.0 world by iMedia Connection John Gray explains how to use Facebook, Wikipedia and Twitter as components of an integrated Web 2.0 Facebook, LinkedIn), publishing (WordPress, YouTube.Twitter?) Facebook, LinkedIn), publishing (WordPress, YouTube.Twitter?),

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Use your real name in your profile. Start Twittering.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Buzz Marketing for Technology

JUNE 27, 2008

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Branding is a result of many things including your blog, your social network profile, your online resume, and how good you are at reputation management, to name a few.

Social Media 100

Social Media Class Web 2.0 Media 100

B2B Marketing Traction

JANUARY 20, 2011

Less than a year ago Facebook changed its privacy policies and clumsily lost the trust of some of its users – including those who wanted to establish a business presence on Facebook. The reaction was so intense I removed all mention of Facebook in the social media presentations I did for most of last year. or 33 million.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40