Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Source: HubSpot. Let’s say you’re a software company that sells subscriptions to an email marketing tool.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

DECEMBER 18, 2019

HubSpot Blog: HubSpot was founded in the year 2006 & is amongst the best B2B marketing blogs for entrepreneurs to follow. HubSpot leverages a wide range of marketing tools that help businesses & start-ups across the globe grow better. President Jay Baer has his unique humorous tonality in content creation.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. According to research from HubSpot, email marketing is a preferred way of business communication & the year 2020 holds immense possibilities for growth.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

FEBRUARY 17, 2020

Auditing is generally comprised of the following three main parts: Logging the Content: This is possible manually or with the help of a tool. Tools like Screaming Frog can be helpful. 4) Include Blog Posts: According to a study by HubSpot, 50% of the buyers read a company’s blog while making purchase decisions.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 6, 2019

Embrace AI to psychoanalyze customers’ behavior s & for precognitive marketing: AI over the past five years has evolved as an indispensable tool to complement B2B marketing endeavors. Focus on Visual Content : According to a study by HubSpot, 80% of the marketers use visual assets in their social media marketing.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45